Wednesday, 2 November 2011

Custom USB memory as a cloud computing accompaniment

Custom USB memory sticks have become a very useful marketing tool. They provide a platform for your brand with a real use, so will be carried around and handled regularly for a good number of years. These branded USB sticks are certainly an improvement over the stress balls, frisbees and giant foam hands that usually do the rounds at trade shows.

However, in this article I want to focus on an innovative use of USB memory as a mobile accompaniment to online data sharing.

'Cloud computing' is the tech buzzword of choice right now - the ability to store information and even run applications out in a virtual space. There are many advantages to a cloud computing model, particularly with regards to long-distance collaboration, but one disadvantage is that, right now, Internet connections are not ubiquitous. What if you're travelling to an exhibition or meeting and need to check on some information but there's no wi-fi available?

The great thing about USB memory sticks is that they're re-writable... perhaps you're seeing where I'm going with this. Say you're using software like DropBox to synchronise your activities and share data with dispersed team members. As a perfect accompaniment you can install software on the USB stick, which turn them into mobile databanks.

Place your custom DropBox USB memory stick in your computer at work and it will sync with any updates in the background. Take it with you when you leave and you'll still have up-to-date access to shared information on the train home. No need to worry about rooting around for data to copy to the USB stick before you leave - that's already been done for you while you're busy with more important matters.

If you are interested in this kind of system for your business processes please get in touch. Multi Media Replication can help with the technology, duplication of preset information across hundreds or even thousands of custom USB sticks and also branding with a screen print on the USB stick plus presentation packaging. If you have any other ideas for integrating data processes please get in touch and we'll be happy to discuss them.

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